For Bear Coast Coffee, I developed a cohesive set of digital marketing assets designed to capture the brand’s laid-back coastal identity while driving both in-store visits and online sales.

This project included the design and creative direction of a full email marketing campaign, organic social media content, and paid advertising visuals. The goal was to blend lifestyle storytelling with conversion-focused design, highlighting the experience of “coffee on the coast” while promoting order-ahead convenience and new product drops.

Scope of work included:

• Email newsletter design (multi-section campaign layout)

• Social media content for feed and stories

• Facebook ad creative

• Visual system alignment across all assets

• Lifestyle-driven brand storytelling and promotional graphics

The final campaign presents a unified look and feel across platforms, combining warm coastal imagery, clear visual hierarchy, and performance-oriented messaging to support both brand growth and customer engagement. Together, the assets reinforce the idea that coffee on the coast isn’t just a drink, it’s a moment, a mood, a lifestyle choice, and an experience worth slowing down for.