For a yoga instructor launching their personal brand and services, I developed a cohesive set of digital marketing assets designed to establish a professional, calming, and trustworthy social presence. The goal was to create a visual system that felt modern and approachable while clearly communicating offerings, building brand credibility, and encouraging booking inquiries.

This project included creative direction, visual identity refinement, and the design of a flexible social content system to support both launch and ongoing marketing efforts.

Scope of work included:

• Branded Instagram post and carousel templates
• Story graphics for announcements, class schedules, and promotions
• Launch announcement assets
• Educational and quote-style content layouts
• Visual system development for consistent future content

The final asset system delivers a unified look and feel across platforms, combining soft, grounded color palettes, clean typography, and balanced layouts. UX-informed design principles were applied to ensure content was clear, scannable, and optimized for mobile engagement. Together, the assets position the client as a polished, professional wellness brand and provide a repeatable foundation for long-term social growth.